Learn how to use video to tell your story. Whether it's a home movie of the kids or a corporate documentary.

Using video to communicate a message - then this is worth a read!

Martin Johnson - Sunday, May 15, 2016
After a long break from blogging on this site, it's time to revisit some old themes but updated for mid-2016. Sadly, many of the don'ts from previous posts continue to pop up all over social media and the web and in a corporate setting - so I wanted to remind you of some of the basics. 1. A lot of the errors inexperienced people make is the failure to take what they see everyday on their TV to how they shoot their own videos. One of the commonest errors is poor framing. Learn to 'loo .. click to read full post.
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8 ways I know I'm being called from a call centre

Martin Johnson - Thursday, October 15, 2015
(This is a bit OT, but I've posted it for what it's worth) Whilst I hate to encourage people who cold call you and try to sell you everything from solar roof panels to security upgrades for your Windows PC, here are some hints which might make it easier for them to get the sale. 1. If when I answer the phone there is a pause of 2 or 3 seconds before I hear anyone speak - then I know I’m on the end of an outbound call centre. Nothing you can say after that will make be thi .. click to read full post.
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Check out a sample video

Martin Johnson - Saturday, June 20, 2015
Here's an example of the sort of video a blogger can do. I've taken one of the subjects of a previous Pro Video Blogger post and shot and edited a supporting video that demonstrates the particular item. (In this case an external viewfinder for a DSLR camera.) All shot and edited on an iPhone. It doesn't have the production values of my corporate videos by any means, but it was quick to do and demonstrates one way of using video for bloggers.  .. click to read full post.
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So what should my video be about?

Martin Johnson - Saturday, June 20, 2015
If you're a blogger, spending your time writing text and uploading images, you might be wondering what you would put in a video? Here are some ideas. 1. Look at your recent blog posts and summarise them in one line. Often this will be your headline. This will become the main theme of your video 2. When you're writing your blog, you probably take this theme or topic and expand on it with three or four main points and some sub-points. For video, forget the sub points 3. Take yo .. click to read full post.
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Video for Bloggers

Martin Johnson - Thursday, June 04, 2015
I'm a member of a bloggers Facebook group and there has been some interesting posts in the last few days about how bloggers can get into video. I'm no expert when it comes to blogging, but video is certainly something I understand. So this post is not about the content of a video for a blogging site. It's about how to do it ... (See video here. (http://youtu.be/u_C03A_G_G4)) Camera The first thing you need is a camera and I'm going to focus on how you can use your smartphone for shoo .. click to read full post.
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Selling footage to stock footage sites

Martin Johnson - Tuesday, May 26, 2015
Some blogs would have you believe that there's a fortune to be made selling stock footage to web sites like Shutterstock and Pond 5. I'm by no means an expert and $98 is not yet a fortune, but I have been able to sell some of my footage. Europe tour Last year we spent five weeks in Europe and whilst we had a holiday we also shot what we thought would be stock footage people would buy. Some sites won't accept footage of copyrighted buildings, like the Pei Pyramid at the Louvre in  .. click to read full post.
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Effective video for your church

Martin Johnson - Tuesday, January 20, 2015
When I worked in commercial television (a long time ago now) I’d often get asked by an advertiser or one of the station’s salespeople, ‘can you do …’ and they’d mention some quite involved location shoot or special effect. My answer was always, ‘with an unlimited budget and unlimited time, we can do anything.’ Of course there was always a limited budget and the commercial had to be finished by the end of the week. Whilst the technology  .. click to read full post.
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Seven Lessons: Number 6 - Showing your videos

Martin Johnson - Wednesday, December 03, 2014
Showing your videos Now that you've put in the hard work and have edited some great videos from your travels, what's the best way for people to see them? Distribution: on-line and off-line Off line means that you've copied them onto your tablet, Smartphone or computer and show people that way. That's great for one-to-one showings and of course you can also use this method to show the whole family or neighbourhood by using a data projector and showing it on the side of your hous .. click to read full post.
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Seven Lessons: Number 5 - Editing and music

Martin Johnson - Sunday, November 30, 2014
After you've arrived home, the task of importing the footage and editing in your NLE starts. Unlike a corporate video, which has a script or an outline, editing your holiday footage can be hard to get a start on. Here are some things to keep in mind ... Your audience Nothing new about this - all video productions need to have an audience in mind. In this case its probably you, the people you traveled with and your family and friends. Generally this sort of audience is not goin .. click to read full post.
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Seven Lessons: Number 4 - The shot order

Martin Johnson - Saturday, November 22, 2014
So far we've talked about how I used the new Sony Rx 100 Mk III camera on our recent trip to Europe and some suggestions on how to create memories. Shooting in sequences is the key, but getting the shot order right is also important. Now I'm not talking about the shot order after you've finished editing, but rather how to shoot them in the first place. In my previous post I said that I always like to get a 'feel' of a location before I pull the camera out. That way I 'see' the .. click to read full post.
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